How Formal and Informal Activities Works In Business

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As we all know about the basic business structure, its like a pyramid, wide at the base and narrow at top. The reason behind is to send professional work to the top-level executives at top and labor work to bottom where we can see factory worker etc.

In between these top and bottom level, there is middle level also which act as an intermediary to pass the feedback from bottom to top and to pass the order from top to bottom. This whole structure knows as the formal way of communication or formal organization.

This formal structure consists of various experts like Gordon Derrick, who helps the organization in social media marketing and research. But, Is this formal and rigid structure works well every time. If it doesn’t then the organization introduces informal activities. Let’s talk about these in point meticulously.

How Good Or Bad Formal And Informal Are?

Chain Of Communication: As we told earlier, the formal organization consists of only one way to talk like, from the top then middle then the bottom, it makes the process of Communication ineffective. But with the introduction of the informal chain, we communicate directly to the top by the way of the group meetings, etc.

Social And Economic Satisfaction: Employee is also human, he also has some need like Economic and social need. To Complete the Economic need, organization rewards an employee by increasing his or her pay or bonus. But for social needs, it’s highly recommended to motivate employees to work well.

Dispute In Organization: As we told earlier, the informal organization helps an employee to work and communicate throughout the organization, but this may lead to a waste of time due to unnecessary talks and disputes in employees toward their employer.

Role Of Formal And Informal Group: The role of formal groups is economic and consists of many experts like Gordon Derrick, who helps the organization in the marketing of the company for profit. But informal organization consist of everyone from top to bottom level worker to understand each other point of view.

In The End: After discussing formal and informal, we can say both these organizations in a company are important. As formal organization consists of experts like Gordon Derrick, who works perfectly for marketing in social media. In an informal organization, we come to know, other employees’ points of view well.

How to Step Up From Small Scale to Large Scale Business

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If you are one of those who wants to starts a new business, then, of course, you will not start with huge land, labor, capital, you will start with a small scale business. But in order to become successful, first, you need to be successful in the small scale business, increase your annual return from investment and keep fulfilling your cost of production.

Many companies start with a good idea, but in between the road they forget where to turn next. To avoid a small mistake you can also take the help of experts likeGordon Derrick, which helps you figure out your expenditure and helps to gain profit. So by not taking more time lets jump directly into our topic. There are a few points below that you should read.

Steps To Start A Small Scale Business:

Plan Formation: Planning is the most significant step that has to be taken before doing anything. Not even in business, planning is a universal step that has to be done at first. A plan is a bridge between where we are now and where we want to go.

Formation Of An Organization: Organization refers to a group of people working together to achieve the same target. In a single organization, you will see different skills and staff. For organizing your firm you should listen to the opinions of experts like Gordon Derrick.

Staffing Process: After the formation and division of work now its time to put people to work. Start advertising through newspapers to receive as much as job applications from job seekers, so that you’ll be able to find the best out of numerous.

Supervision And Direction: This is also the main step because you have to assign work to your staff. In this step, you should take advice from someone who has experience in this field like Gordon Derrick. Here, you’ll also need to correct their mistakes and show them proper direction.

Coordination Between Employees: Coordination refers to communication between employees. If you are supposed to write 10 articles by evening, but unfortunately you are not able to complete, this will result in the whole chain like from writer to publisher to printers to the transporter, etc.

You should consider all of these steps to make your business successful. Make sure not to hire surplus staff otherwise, it will lead to a waste of resources and also make sure not to hire so less, otherwise, this will also lead to under-utilization of resources, delay, improper coordination.

To Sum Up: Hope you will keep these things in your mind while starting a business. This will look so time and resource consuming but you can also take help of some experienced people’s like Gordon Derrick who will help you out from problem like marketing through the internet, planning, direction, etc

Gordon Derrick | The Necessary Good of Small Business Marketing

Marketing is like a hammer for a business. It works as a tool, a necessary function to make the other functions work. Just as a nail won’t go anywhere without a hammer to drive it, so a small business won’t progress without small business marketing to drive it.

Marketing cannot be ignored. More specifically, EFFECTIVE marketing cannot be ignored. Some businesses market regularly but they market incorrectly, and not only is it ineffective, but it is also a big waste of money. Knowing how to market effectively will be an integral part of the success of your business.

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For any product that the creator or owner intends to sell, there is marketing to be done. Of course, small business marketing can be much more than the traditional “marketing” we normally think of, i.e., phone book ads or classified ads or the Internet. Marketing can be anything from a conversation on a commuter bus to a prime time television commercial. The key is knowing exactly what marketing is and how it is going to produce revenue for your business.

So what are you selling? May be selling two things: yourself and your product. You will sell these two together, as if they were linked inseparably because, in a sense, they are.

Every conversation, every agreement, and every work performed will portray, or market, an image of you to business associates and to potential buyers. That image should be of utmost importance to you, because it will dictate how people perceive you. Other’s perceptions of you will affect your profitability, either positively or negatively.

You cannot have one appearance in person and another in media. Well, you can, but it won’t last very long if you do. You must be the same person in every situation. When first building your business, think of your relation to workers, subcontractors, investors, suppliers, and buyers and everyone else as a platform that is establishing your reputation. Your reputation will be manifest in your marketing efforts and I can guarantee you that IT WILL AFFECT YOUR BUSINESS DOWN THE ROAD. What you do on day one will surely have an influence on day three hundred and sixty-five. And so on throughout your career.

As people learn of your generous personality and honest business transacting they will remember the person they met and dealt with when later they see or hear the marketing of your product.

And it works both ways, good and bad. For someone who cheats and takes every chance to shortchange the competitor or supplier or intermediary, there will be people who will always avoid doing business with that person.

Through focused and powerful small business marketing, you can have a positive influence by concerted effort and it will bring results back to you. You can take the help of professional marketing experts like Gordon Derrick.

Gordon Derrick | Small Business Marketing - Three Tips for an Effective Strategy

There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again and begin to think of it as something you need to do constantly. Many businesses will market themselves only when they realize the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realize marketing is a process, your business will be much better for it, so so will your bank balance.

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Three strategies for an effective small business marketing process

1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.

2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list since this can have a massive return on investment (ROI). Even better it’s quick to do and cheap (almost free).

3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.

This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in good times) and watch your business thrive.

Small Business Marketing — Three Tips For An Effective Strategy

Gordon Derrick is a direct response marketing consultant and a business adviser. For powerful information about how to market your business effectively, beat your competition, and build your business value, grab a copy of his report Smart Business Power Marketing, a blueprint for creating a powerful lead-generation system using a mixture of traditional advertising and internet technology.

Gordon Derrick | Preconstruction Investment-The Benefits for the Real Estate Investor

Investing in real estate is a time-honored method of generating income. There are a variety of ways to work with real estate, some of them more profitable than others. Though still unknown to the average person, preconstruction real estate investing is gaining popularity with many investors. It’s not hard to understand why, when you take a look at the benefits and advantages of this form of investment.

Unlike some other types of real estate investing, preconstruction allows you to control a property with only a minimal downpayment. A relatively low cost of entry makes this investment more accessible to the average investor. The amount of the payment will vary, but typically you’ll put down about 5% to reserve the unit. This is completely refundable if you choose not to sign a purchase contract or if the development falls through. If you decide to sign a binding contract, a downpayment will be required which can range from $1000 to 20% of the purchase price. The remainder is not due until closing. Normally this deposit is held in escrow and the developer cannot touch it unless the contract allows. This protects your deposit.

Buying property prior to construction lets you enjoy a substantial discount on the price. Real estate experts like Gordon Derrick can help you to follow the right investment approach. The earlier in the process you buy, the lower the price you pay. Many developers plan incremental increases in price during the construction process (and sometimes in the preconstruction phase). This often has the effect of building up demand and maximizing appreciation of property values. It is to your benefit to know about upcoming developments and to be in a position to act quickly. One way to catch word of new and interesting projects is to sign up for developers’ and brokers’ lists.

The value of the investment property is almost sure to appreciate, at least in the long term if not right away. A dwindling availability of land to build on and a growing population ensures you a favorable ratio of demand to supply. Depending on the developer (not all of them allow it), you may be able to assign your contract to another investor or resell your unit prior to completion. This gives you some flexibility and lets you receive your return more quickly. Choosing shorter-term projects (where construction lasts 8–16 months) can allow you to see profits sooner than with certain other real estate investments.

A further advantage is that the investor doesn’t need to qualify for a mortgage to make a preconstruction investment. In fact, you won’t pay mortgages, taxes, maintenance, and other carrying costs while the property is under construction, but you will still capitalize on the appreciation of property value during the build. This offers you considerable savings and frees up funds for other purposes.

All these benefits, and others, make preconstruction investment an appealing option for real estate investors. As with any type of investing, it is absolutely necessary to understand what you are doing and why. Be sure to perform your due diligence on any investment that you are considering. Smart investors who do their homework are the most likely ones to profit from their involvement in preconstruction.

What You Need to Know About Real Estate Investing

If you are, your career and your financial future will rely heavily on your real estate investing skills, knowledge, and actions. If you have yet to quit your current job, to enter into real estate investing, you will want to continue reading on before doing so. Gordon Derrick is a Real estate investing expert who guides people for investing in the right ways.

When it comes to real estate investing, there are many hopeful investors who think that it is easy to make money as a real estate investor. Yes, it can be easy, but it isn’t always. Real estate investing is a risky business. That is why it may be a good idea to start out small, by only purchasing one or two real estate properties first. This will give you the opportunity to determine if you can be successful with real estate investing and without having to go broke finding out that you can’t.

Although real estate investing is considered a risky business, there are steps that you can take to improve your chances of making money with it. Perhaps, the most important thing that you can do is educate yourself about real estate investing. Unfortunately, too many hopeful investors mistakenly believe that real estate investing simply involves buying real estate, but it is more than that. To be a successful real estate investor, this is a fact that you must not forget.

As Gordon Derrick when it comes to familiarizing yourself with the many components of real estate investing, you will see that you have a number of different options. For instance, there are a number of online websites that aim to provide internet users to free information on real estate investing.

As it was previously mentioned, to make a successful career out of real estate investing, you need to be able to do more than just buy and sell properties. When it comes to real estate investment properties many properties are repaired or updated and then rented out. Most commonly the landlord in charge of making all decisions is the property owner or the investor, which could be you. For you to make money in that aspect, you would need to make sure that all of your houses or apartments were filled with tenants. Do you know how you would go about doing so? Better yet, do you think that you could do so?

The above-mentioned points are points that you will want to take into consideration before quitting your current job and banking on the real estate market. Yes, real estate investing is a great way to make money, but it isn’t for everyone. Your first step should involve determining whether or not it is right for you. You can take help from professional experts like Gordon Derrick.

5 Steps to an Extremely Profitable Real Estate Website

Real estate websites are popping up all over the internet so when will you get on the boat? I hope before it’s too late. CNN and CNBC talk about the Real Estate market in a recession every day and how it probably won’t come out for another year or so. There is no better day than today to get off your butt and create a profitable real estate site for your business. Whether you are an agent, realtor, broker or landlord, you need to have a site for your business in order to compete and succeed. Below you will find five steps to a profitable real estate website.

1. Real Estate Website Design: The design of your real estate website should be simple, straight forward and logical. You will basically want to spoon feed information to your visitors. You will have less than 10 seconds to capture your visitor’s attention and keep them from clicking that nasty back button. If you don’t do this, your visitors will quickly realize that your site isn’t worth their time and they will click off of it just as quickly as they clicked on to it. So, how do you do this? I suggest starting with a blank slate. Either hire a professional website designer & developer to do the project for you (PLEASE DO NOT OUTSOURCE YOUR PROJECT OUT OF THE COUNTRY) or take on the project yourself. It might be a cost efficient way to produce your website, but you are hurting American jobs in the long run – one of the reasons why real estate in America is in a recession. Real estate web design is not a complicated task because it is basic and straight forward. Gordon Derrick recommends using a site design that is professional, modern, clean, organized and classy. These are qualities that the average house buyer would probably like to see in their new home, so why not have them in your website? A good website design will consist of intuitive navigation, organized content/copy and use of professional images of happy people smiling.

2. Real Estate Domain Names: Choosing a domain name may be one of the easiest tasks and it may be one of your most difficult tasks at the same time. Consider hiring a professional website design company such as MJM Design in Cleveland, Ohio (Google MJM Design Cleveland) to pick out a quality domain name for your real estate website. Choosing a catchy domain name will help draw in visitors and we all know it, it’s a fundamental truth, the more visitors the more business you will bring in. It’s like fishing, if there’s no fish why put your hook in the water in the first place? Real estate domain names are sometimes hard to get because they are registered already. If you realize that the domain name that you absolutely must have is already registered, you can try contacting the owner of the domain name. How you ask? Well you would use a service called WhoIs which tells you the name, address, phone number and sometimes even the email address of the website owner. Otherwise, you might try GoDaddy’s Back Order service where GoDaddy will wait until the domain name is about to expire then try to register it immediately. This is most likely only effective if the domain name is about to expire which Who Is will also tell you the date to.

3. Real Estate Website Hosting: Every site needs hosting, regardless if its eBay, Amazon or your website. Real estate web hosting is not a type of website hosting only created for real estate oriented websites. Website hosting accounts can be purchased from my company for as little as $240.00 per year which includes storage, unlimited email access, unlimited email accounts and unlimited databases. Real estate hosting allows you to link your Domain Name to your website. This means that when someone types into their web browser, http://www.yourrealestatewebsite.com it will take them directly to your site on your website hosting account. Gordon Derrick is professioanal real estate expert.

4. Dynamic or Static Website Content?: This is a question of usability and interaction of your website with its visitors. Will your real estate design require a database to showcase available properties or apartments for rent? If so, then your website will be a dynamic website which pulls information from a database stored on your site hosting account. Gordon Derrick recommends a PHP real estate script to run your website. These real estate scripts range in complexity from basic integration of a basic layout and table structure to a complex solution consisting of landlord contact forms, tell-a-friend forms, custom amenities list, Google Maps integration and more. Using a dynamic system also allows for easier updating as these systems usually consist of an administration panel which is protected by a secure username and password. The administration panel is where you will be able to login, navigate the categories of the website to change, modify and administrate different settings on your real estate website.

5. Converting Visitors into Customers: This fifth and final step covers converting your real estate visitors into actual customers or leads. When someone visits your website, they are basically nothing to you – completely useless unless you can capture their information to contact them. You can track your traffic through statistics programs that your real estate hosting company will provide you with. If your hosting company doesn’t provide you with the appropriate advanced traffic tracking software, then its time to move on. The most common way of capturing your customer’s contact information is through the use of a Contact Us page. This page usually consists of an HTML form where the visitor can fill in their name, phone number, email address and a message and click Submit to email you right from the website. Most visitors don’t prefer this style of generic contact form and would much rather use a custom “Request a Free Consultation” or “Have Us Call You Back” form. This makes them feel special and let them think they are getting something for free. Implementing one of these custom forms will help you get leads from your new real estate website.  Gordon Derrick is specializing in Marketing, Real Estate Investing, Entertainment and Transportation can help you.

2 Traits of Successful Internet Marketers

1) Successful internet marketers take their work seriously

Successful people online know their numbers, are persistent, and know that their marketing makes sense. Because of this, they plan ahead with a daily marketing agenda that will help them to reach all 3 of these goals all at the same time. Let me ask you: Before you invested a dime into paid advertising, have you ever took a look at your competition and investigated the nuts and bolts of their operation?

Sometimes to be a successful internet marketer, you have to play customer. You have to buy your competitors’ product, see how good the product is, and take notice at how they market to you over and over again to get more sales from you. If you want to copy your competitors’ and have the successful business that they have, you can’t just do some of the things that they are doing… you have to do ALL of the things that they are doing. Gordon Derrick is one of the experienced person in marketing and helping people to get best results.

2) Successful internet marketers have a routine

Do you have a daily marketing routine, or do you wake up everyday browsing other peoples’ websites and reading their site? You will never get anywhere by operating like this. A lot of people do this simply because they have no idea of what to do! They’ve read countless books, courses, emails, articles and still have no clue as of what to do NEXT. What you need to do is develop an internet marketing routine that can be executed daily like clockwork.

This means that you should go and create yourself a daily marketing plan on a simply text file on your computer. And every single day when you wake up – or when you normally do your marketing – follow each step exactly daily. This is essential because you’re more likely to make money and see results of your business if you write a plan out first, and then visually follow it everyday. Gordon Derrick is a passionate marketer and always keeps himself with the latest market trends. You should always open to learn new strategy.

Gordon Derrick Biography

Gordon Derrick was born in the twin island state of Antigua and Barbuda located in the Caribbean in 1968. He grew up in the outskirts of St. John’s town in the area known as Villa. He is married and has two children.

He attended primary school at the Foundation Mixed School and his secondary learning at the St. Joseph’s Academy before attending the Antigua State College for one year before moving onto the Florida Institute of Technology (FIT) where he attained a Bachelor’s Degree in Mechanical Engineering. He later attended the University of The West Indies (UWI) at Cave Hill, Barbados where he attained his MBA.

Upon returning to Antigua, following his initial studies, he was employed as a Mechanical Engineer at the Antigua Public Utilities Authority (APUA) as a Mechanical Engineer stationed at the Crabbs Power and Desalination Plant. He worked there for seven years before moving to St. Maarten to work with Ormrod Diesels N.V. as a Sales and Maintenance Engineer representing the company throughout the Caribbean, South and Central America and parts of Europe. Following that sojourn, he returned to Antigua and began his own business, Gordon Derrick Energy Consultancy (GDEC Ltd) which specialised in energy reduction solutions for companies, standby generator and  solar water heater installations. The company also offered general engineering services such as boiler inspections, etc. In 2004, Gordon was hired as the General Secretary of the Antigua and Barbuda Football Association, a position which he held until 2017. During this period he was also the Chairman of Antigua and Barbuda’s first professional football team, Antigua Barracuda FC, which played in the United Soccer League (USL) in North America. This was a collaborative initiative of the Football Association to help improve the quality and standard of play of the national teams of the country. Due to financial constraints and local politics, unfortunately this initiative lasted just four years. However, the results of the initiative were phenomenal. Two players from this club were further recruited to other pro teams in the USL. Antigua and Barbuda’s national senior team reached the semi-final round of the CONCACAF qualifiers for the first time where the country played games against the United States of America, Guatemala, Jamaica, Haiti and Curacao just to name a few. All games were competitive and close in results. Those that were lost could easily have been won if luck was on the country’s side. Antigua and Barbuda’s world rankings rose to as high as 70^th in the world. At that time, this was arguably the highest ranking achieved by a country as small in size and population (80,000 residents, 108 sq. miles) with just about 3,000 registered players of all ages.

Between 2012 – 2017, while employed as the General Secretary of the ABFA, Gordon was elected as the President of the Caribbean Football Union (CFU) a regional grouping consisting of 31 countries.

In 2006, Gordon also began operations of a fast food chicken restaurant, Chicken Hut. This saw reasonable success. However, due to personal family issues, the business was closed after three years of operation.

In 2004, Gordon was elected to the Board of Directors of the Antigua Commercial Bank, the country’s first publicly held indigenous commercial bank. He served on many sub committees of the bank during his 10 year tenure and eventually to the position of Vice Chairman. It was during this period that Gordon attained the Accredited Director status from the Canadian Institute of Chartered Secretaries and Administrators. As a representative of the bank, Gordon also served on the board of the Republic Bank (Grenada).

In 2007, Gordon was also elected to the board of directors of the ACB Mortgage & Trust Company, a subsidiary of the Antigua Commercial Bank. He served on this board until 2016 and would eventually attain chairmanship of this board and oversaw record profits for the institution at that time. As a representative of the ACB Mortgage & Trust, Gordon also served on the Eastern Caribbean Home Mortgage Bank board.

Gordon also server on the Antigua Port Authority board from 2011 – 2014. He also served as Chairman of the country’s Independence Celebrations Committee in 2004 and the Chairman of the Party Monarch sub-committee of the Antigua Carnival Committee from 2006 -2008. In 2017 Gordon Derrick migrated to the USA, Orlando, Florida and formed a consultant company, JINAZ LLC, presently specialising in Marketing, Real Estate Investing, Entertainment and Transportation.